USP at the Olivier Awards

26 Apr 2016
Featured - News - Productions

With the awards season hangover finally wearing off, we thought now would be the perfect time to share our story of life on the red carpet and at our theatres most sought-after honours ceremony, the Olivier Awards.

This year we joined in the 40th anniversary celebrations at the Royal Opera House in Covent Garden. USP Content were live from the red carpet as the stars walked stylishly into London’s iconic six columned beacon of culture that is, of course, home to the Royal Ballet. Here, we conducted pre-show interviews for Mellow Magic with some of musical theatres most prestigious stars who talked joyfully to us mere mortals in front of camera. We chatted to and filmed the West End’s finest performers, including Dame Judi Dench, Juliet Stevenson, Luke Evans, Mark Gatiss, Arlene Philips and Imelda Staunton, to name but a small yet anticipant few. The video interviews we produced went straight up online and were repackaged for Magic, the Bauer Network and Sirius XM radio station to much rapturous applause in the form of more digital claps in the form of ‘likes’ and ’shares’ – all the world is, it would appear, now a stage!

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But the fun didn’t stop there. Our presenters were on hand to bring the best of the action from the ceremony itself as well as all the action backstage before. Only once all the awards were handed out and celebrity swooning was complete, did we have the opportunity to let our hair down at the after-party. Complete with complimentary Fortnum & Mason chocolates, an excellent canapé collection and the finest selection of wine to help ease the blows from being star struck. We saw out the night feeling on a par at last with these great stage and screen performers, nay national treasures! Our A-list evening lasted only for a wonderful couple of hours before we were back to the office and back down to Earth on Monday morning.

Check out our photo gallery from the evening here

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