USP Content unites Age UK with great British broadcasters for new DAB radio launch

The Wireless from Age UK is produced by USP Content and hits the DAB network this week:

Created by USP Content and led by CEO, Rob Jones, the radio station aims to share the significant amount of helpful information and advice provided by Age UK, on practical issues affecting those over 50, in particular, lifestyle and health, as well as offering light entertainment that reflects the tastes and lifestyles of those in later life.

Marking this significant first, The Wireless from Age UK has united some of the country’s most experienced broadcasters to present programmes on the radio station. Presenters include Martyn Lewis, Diana Moran, Sheila Tracy, David Hamilton, Graham Dene and David Freeman.

Rob Jones CEO at USP Content comments;
“It has been such a pleasure to bring a group of British broadcasting legends together to deliver a channel that really engages with its target audience. We have applied strong broadcasting principles to a subject matter that is entertaining and interesting whilst addressing the issues of later life in a sensitive and informative manner. It has been a team effort at USP Content with Merrily Grout, Joanne Caplan and Julie Banks becoming totally immersed in creating the channel with a little guidance from me.

We are now looking forward to providing a platform for listeners to express their own views and develop their own programmes as the channel moves into a new phase broadcasting both on-line and on DAB in the London and Yorkshire regions.”

· The Wireless from Age UK launched 7th May 2012 on-line
· Launched on DAB in London and Yorkshire 24th September 2012
· Listen to The Wireless from Age UK at www.ageuk.org.uk/thewireless
· Tune In on iphone/iPad vis the TuneIn application
· Listen in Age UK shops nationwide
· The Wireless from Age UK is produced by www.uspcontent.com
· On behalf of www.ageuk.org.uk